The starting position is likely to be the same for industrial start-ups worldwide: there is a good idea for a technically, economically and ecologically sustainable solution to a problem (often even a proof of concept), but limited equity among the founders. Venture Capital and Business Angels find your solution "interesting", but they invest (usually) only if
• the solution has already been implemented and patented,
• the technology works well and
• "customers are queuing in front of the door" (this also applies to many "funding agencies for EU subsidies").
After all, the Venture Capital ultimately determines the corporate strategy, which is often enough to grow as fast as possible and exit as quickly as possible (with the highest possible profit).
The problem is simply that you must prove something (in order to get money and to start), that you can only prove with this money!
How do you break out of this vicious circle? And how can you still retain control (as the founder)?
Claus Lamer Business Development Manager at Carbon Recovery GmbH